4 Benefits of Carrying A5 Wagyu in Your Restaurant or Food Business

A5 Wagyu beef is one of the world’s most recognizable luxury food products. Not only does A5 Wagyu have the highest possible rating that beef can achieve, but diners, chefs and restaurateurs love A5 Wagyu beef for its melt-in-your-mouth texture and unforgettable flavor. Because authentic A5 Wagyu beef is so rare and hard to source, having this ultra premium product at your restaurant or specialty food shop brings with it a number of benefits.


In this article, we will break down the top four benefits to offering A5 Wagyu in your restaurant including:

  • Making Your Business Stand Out
  • Increasing Your Check Average
  • Attracting Culinary Talent
  • Advertising & Media Attention


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Make Your Business Stand Out

Making your restaurant or food business standout among the crowd means creating dishes with a ‘wow’ factor. This wow factor could come from the dish’s presentation, the ingredients or both.

One of the easiest ways to share with your diners that you’ve added premium A5 Wagyu beef to your menu is by enlisting the help of social media. In today’s digital age, the restaurants that stand out the most are those whose dishes are famous on platforms like Instagram, Tik Tok and Facebook.

To get the word out, restaurants that carry items like A5 Wagyu beef should include food influencers as part of their restaurant social media marketing plan. Because, if there’s one thing that successful restaurants have come to realize it's that the marketing mantra: if you post it, they will come, is more true today than ever before.

Once food influencers discover that you have one of the most premium food products on the market on your menu, they will be vying for the first available reservation, and sharing it with their thousands of followers. Because it’s not everyday that diners are able to experience something as special as A5 Wagyu beef.


Increase Your Check Average

Diners visit high-end restaurants because they want a unique experience, superior service, and exceptional dishes. Delivering this kind of experience takes skill and creativity, and it's one that diner’s are willing to pay for.

When Genuine A5 Wagyu appears on an a la carte menu or a tasting menu, it stands out to diners. Customers who dine at restaurants with tasting menus are already expecting a premium luxury experience, and they begin their evening with the idea that this is a night for splurging. Offering them another way to experience the best of your restaurant by including A5 Wagyu beef is guaranteed to impress diners like this.

A5 Wagyu steaks can sell for hundreds of dollars a piece, or be sliced and sold by the ounce as part of an elaborate tasting menu. For restaurants that do not wish to sell whole A5 Wagyu ribeye or strip sirloin, may prefer to sell this delicacy as a supplemental menu item so that more diners have the opportunity to experience it.

This sales strategy means that a greater number of patrons will be able to add A5 Wagyu beef to their dining experience, thereby increasing the check average across the board, rather than simply selling one or two A5 Wagyu steaks to a few tables.


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Attract Culinary Talent

It’s no secret that the hospitality industry is struggling to attract and retain culinary talent. A mix of factors including the high cost of living, long hours and, frankly, fear of missing out (FOMO) on other opportunities, has made hiring restaurant staff challenging.

One way to remedy this is by carrying unique and harder to find ingredients. It doesn’t matter if a chef has a Michelin star attached to their name, or they are fresh out of culinary school, all chefs love working with food products and ingredients they may not otherwise have the ability to work with. So, while carrying A5 Wagyu beef is a great strategy for attracting customers to your restaurant, it’s also a great way to attract the high-quality chefs you need to create your menu, and prepare dishes.


Advertising & Media Attention

Public relations professionals are always looking for pitch angles to promote their clients. The newer, the more interesting, the more unique, the better.

A5 Wagyu beef is the most premium beef in the world, and there is a limited supply available to restaurants and food purveyors outside of Japan. If your business is one of the lucky few to carry this luxury food item, your local newspapers and media outlets will want to know about it. If your restaurant gets a write-up highlighting the incredible way your team of chefs is working with one of the most coveted foods in the world, the attention, and the reservations will follow!

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